LURPAK
The task?
During a cost of living crisis, how do you keep shoppers putting Lurpak in the baskets? By reminding them that this little block isn’t a luxury, it’s a building block, the foundation to dozens of amazing home-cooked favourites.
One little block, endless possibilities.
Roll-Out
The campaign has been rolled out globally across print, social, digital and shopper.
Online
To help the audience get the most from the product, we then created a section of the website which lists lower cost recipes for everyday meals, showing the versatility and importance of Lurpak as an ingredient.
