Bavaria Beer
Taste Independence
The task?
Turn a value brand that is mistakenly considered a supermarket ‘own brand’, and show that it is actually a premium product made with care.
Use its heritage
Bavaria has a lot of reasons to believe, but they hadn’t been communicated. The first thing I did was to establish new brand pillars, RTB stacks and comms hierarchies. This meant that we now had a story to tell.
This was a family owned brewery that had been making beer in the same location since 1719. It was time to tell the world about our heritage.
Communications roll-out
The campaign launched on digital and social attracting a lot of positive attention. We also began building and managing the brand’s social channels to start answering the public’s many questions.
