Woolroom

Woolroom

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Woolroom create beautifully made mattresses, but they were losing market share to 'foldable' mattresses that could be boxed and delivered. 

We highlighted the flaws of these foldable mattresses, by showing their impact on the environment. The eighties styling was to show that although they looked futuristic, they were actually a throwback to a more exploitative age, being non-biodegradable.